Joico Purple Shampoo for Cool Blondes & Grays: Remove Brass, Enhance Shine, UV Shielded with Rosehip & Green Tea

Maintain the Cool Glow of Your Blonde Hair WITH JOICO COLOR BALANCE PURPLE SHampoo Specifically crafted for blonde and silver locks, this shampoo instantly corrects color-treated tresses by eliminating unwanted yellow hues. Formulated to safeguard highlighted, icy blondes, silvery grays, ombre, and balayage, it preserves vibrant colors while combating brassiness, protecting against environmental damage, and enhancing shine and strength.

Usage: Apply to damp hair, lather, leave on for 1-3 minutes, then rinse. Enjoy its benefits 2-3 times weekly. Key features include: - Lasting results for up to 12 washes - Boosts shine and smoothness - Up to 2X stronger hair - Free of parabens Compared to non-conditioning shampoos; reduces combing breakage on damaged hair when used alongside Color Balance Purple Shampoo and Conditioner

Explore the JOICO Collections tailored to your specific hair concerns: 1. Color Balance Purple - Add to Cart 2. DEFY DAMAGE - Add to Cart 3. YOUTHLOCK - Add to Cart 4. K-PAK COLOR THERAPY - Add to Cart 5. MOISTURE RECOVERY - Add to Cart 6. HYDRASPLASH - Add to Cart 7. BLONDE LIFE - Add to Cart

Read customer reviews: - 4.5 out of 5 stars (13,217) - 4.7 out of 5 stars (4,844) - 4.5 out of 5 stars (420) - 4.7 out of 5 stars (5,257) - 4.7 out of 5 stars (3,394) - 4.7 out of 5 stars (1,409) - 4.6 out of 5 stars (1,866)

Pricing: $23.00 per bottle

Suitable for: - Color-treated hair - Processed hair - Mature, dry hair - Thick, curly hair - Thin, fine, wavy hair - Blonde highlights

Benefits: - Repair and protect colored hair - Enhance color strength and protection - Bounce, shine, and manageability - Moisturize, soften, and brighten

Key ingredients: Keratin, African Manketti Oil, Moringa Seed Oil, Arginine, Collagen, Buriti Fruit Oil, etc.

Fragrance notes: Delightful combinations of pear, apple, cedarwood, amber, and more.

FAQs: 1. How long does Color Balance Purple Shampoo and Conditioner last in neutralizing brassiness? - Results can be maintained for up to 12 washes.

1. Does it have a chemical hair-color scent?

2. No, it boasts a pleasant fragrance with citrus, fruity, floral, and woody notes.

3. Will the green tea extract turn my hair green?

4. No, green tea extract neutralizes brassiness without causing discoloration.

Experience the difference and choose the perfect JOICO collection for your hair needs.

product information: