Moringa & Arginine Power: Joico Defy Damage Shampoo for Color-Protected Hair

Introducing the Future of Bond Fortification and Color Resilience – DEFY DAMAGE PROTECTIVE SHAMPOO

Experience an indulgent, deep cleanse with this gentle, sulfate-free shampoo that safeguards your hair from daily damage every day. Its advanced formula effectively removes dirt, impurities, and buildup without compromising the integrity of your hair cuticle or fading your precious color investment. The lavish outcome? Your hair emerges stronger, sleek, healthy, luminous, and smooth.

To Use: Apply to damp hair, create a rich lather, then rinse thoroughly. Observe, feel, and trust the transformation.

Discover the Benefits:

• Reinforces and Rebuilds Bonds
• 80% Reduced Breakage*
• 5 Times Stronger Hair Compared to damaged hair breakage during heat styling when using Defy Damage Protective Shampoo & Masque, versus non-conditioning shampoos

Uncover the Difference: Choose the Optimal Joico Collection for Your Specific Concerns

• DEFY DAMAGE: Add to Cart
• YOUTHLOCK: Add to Cart
• K-PAK COLOR THERAPY: Add to Cart
• COLOR BALANCE PURPLE: Add to Cart
• MOISTURE RECOVERY: Add to Cart
• HYDRASPLASH: Add to Cart
• BLONDE LIFE: Add to Cart

Customer Reviews: 4.7/5 Stars - 4,844 Reviews 4.5/5 Stars - 420 Reviews 4.7/5 Stars - 5,257 Reviews 4.5/5 Stars - 13,217 Reviews 4.7/5 Stars - 3,394 Reviews 4.7/5 Stars - 1,409 Reviews 4.6/5 Stars - 1,866 Reviews Prices: $25.00 | $25.00 | $25.00 | $25.00 | $23.00 | $23.00 | $23.00 | $23.00 | $23.00 | $23.00 | $23.00 | $23.00 | $25.00 | $25.00

Suitable for: - Processed, Colored Hair - Mature, Dry Hair - Blonde, Highlighted Hair - Thick, Coarse, Curly Hair - Thin, Fine, Wavy Hair - Blonde, Highlighted Hair

Benefits: - Strength and Protection - Bounce, Shine, Manageability - Repair and Protection - Color Preservation (Neutralizes Yellow & Warm Tones) - Moisturization, Softness, Shine - Hydration, Shine, Light Texture - Brightening, Nourishment, Strength

Key Ingredients: - Moringa Seed Oil - Arginine Collagen - Buriti Fruit Oil - Keratin - African Manketti Oil - Green Tea Extract - Arginine - Sea Kelp, Jojoba Oil - Coconut Water, Monoi & Tamanu Oil - Arginine

Fragrance Notes: - Apple, Tuberose, Sandalwood - Cucumber, Gardenia, Warm Musk - Pear, Apple, Cedarwood, Amber - Citrus, Orange Flower, Musk - Orange, Hyacinth, Vanilla - Lemon, Green Apple, Coconut - Nectarine, Jasmine, Vanilla

Is it Sulfate-Free? Yes! Free of SLS/SLES sulfates.

Results: Bond protection commences promptly, and you'll witness a noticeable improvement in softness and shine from the very first use.

Good for Curly Hair? Absolutely! Joico's DEFY DAMAGE Home Care System caters to all hair types, embracing straight to curly, fine to thick textures.

Does it Extend Color Durability? Absolutely! The system helps retain over 90% of your color vibrancy for up to 10 shampoos.

Shop Now and Experience the Difference!

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